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Global Trends Zone

Stay ahead of the curve - find out what's new and trending in nutraceuticals.

Themes for 2024

In collaboration with Mintel, the Global Trends Zone at Vitafoods India will showcase the latest innovative products and ingredients from global nutraceutical brands that are changing the industry. This platform provides visitors with an opportunity to learn about emerging trends and developments across global nutraceutical industry through dedicated displays.

Gut health for holistic wellbeing
Due to its associations with various health areas such as cognition, immune health and skin, the gut microbiota is already an important focus in integrative medicine. Scientific advancement in gut health suggests that the health of our gut microbiota also has a significant impact on obesity and weight management. Products showcased are:
Clear Skin Probiotic Dietary Supplement
Clear Skin Probiotic Dietary Supplement
Codex Shaant

Formulated with a proprietary blend of three probiotic strains to support both the gut and skin microbiome.

Ancient Grains Probiotic Granola
Ancient Grains Probiotic Granola
Kirkland Signature Nature's Path Organic

It is made with a blend of ancient grains and contains BC30 probiotic. It provides 6g fiber and 30g whole grain per serving, claiming to support gut and immunity.

Probiotics for Diet
Probiotics for Diet
Denps Denmark Probiotics Story

It supports gut health and slimming. It contains L. curvatus HY7601, L. plantarum KY1032 probiotics complex, which helps to reduce body fat.

Almond & Pecan Crunch Oat Granola
Almond & Pecan Crunch Oat Granola
Rollagranola

It claims to help keep the gut healthy and thriving, and boost mental health. It has back of the pack information about how feeding the gut can fuel the mind.

Positive Ageing
Consumers are becoming more focused on ‘positive ageing', seeking to adopt a long-term approach to their health that enables them to stay active and independent for as long as possible. Positive ageing or healthy ageing is relevant not only for seniors but also for youth. The nutraceuticals category is well placed to offer solutions for improving quality of life for seniors and to kickstart the early prevention of age-related diseases with positive nutrition from a young age. Products showcased are:
NAD+ Booster Supplement
NAD+ Booster Supplement
Tru Niagen

Increases NAD+ to support healthy ageing. It claims to increase cellular energy and support heart health, muscle health while supporting cellular defence and repair.

Menowell bars
Menowell bars
Menowell

The product is designed specifically to help older women in navigating the menopausal stage and manage the symptoms that come with it. These plant -powered bars claim to aid in managing sugar cravings, sustaining energy levels, and addressing stubborn weight gain during this pivotal phase of life.

Sweet Dreams Blueberry Midnight cereal
Sweet Dreams Blueberry Midnight cereal
Sweet Dreams

According to Mintel research, 66% of Indians who have used supplements to delay ageing look for sleep benefits. The Sweet Dreams Blueberry Midnight cereal is said to help establish a healthy sleep routine. It claims to be an excellent source of zinc, folic acid, and B vitamins to support natural melatonin production.

Women's health
Women require a comprehensive approach that addresses their unique health and nutritional requirements, fostering empowerment throughout their journey of womanhood. It is important for companies to adopt a mindful, nutrient-focused, and solution-driven strategy to enhance women's quality of life at every stage through innovations in menopause, prenatal nutrition and hormonal disorders. Products showcased are:
Sweet Mint Flavor Fertility Tea
Sweet Mint Flavor Fertility Tea
Pink Stork

The wellness brand for women offers a tea containing a fertility proprietary blend.

Hair and Nail Strengthener Tablets
Hair and Nail Strengthener Tablets
Healthspan Meno Serene

It is an advanced complex suitable for women before, during and after the menopause. It claims to support the health of hair and nails.

More Lactation + Colic Prevention Herbal Tea
More Lactation + Colic Prevention Herbal Tea
Oomi Organics

It is made with organic fennel, nettle leaf, and milky oats to enrich and increase milk flow and production while also helping in baby's colic prevention.

Innovative formats
Consumers are increasingly proactive in using supplements for health, but choosing the right one in the saturated market can be a challenge. Many products tout similar health claims and clean labels, making it critical for brands to differentiate. Innovative formats that simplify consumption, enhance efficacy, or boast unique appeal can grab consumer attention and stand out from the crowd. Products showcased are:
Meta Green Booster Shot
Meta Green Booster Shot
Vitalbeautie

It is a liquid shot with capsules. It helps to support metabolism and to reduce body fat.

Joints and Recovery Gummy Stacks
Joints and Recovery Gummy Stacks
Nourished Collagen+

The brand utilises ground-breaking 3D-printing technology, combining seven scientifically backed ingredients into a single delicious gummy stack.

Glow Nut Butter with Benefits
Glow Nut Butter with Benefits
H&B

It is a nut butter with beauty benefits. It contains a clinically studied ingredient called SkinAx which comprises a blend of melon, and grapeseed. It also has vitamin C and zinc which contribute to normal collagen formation.

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